To facilitate you with this subject further, we’ve covered the 5 essential logo design factors that you should consider during the design process.

1. Originality

 The basic rule for any design procedure is originality. All the logos that people find ‘creative’ are actually quite unique and carry a sense of originality to it. Be real. It’s as simple as that, besides it’s not. Instead of dwelling for hours on popular company’s logo design (inspiration is one thing, taking it to obsession would be going too far) you can learn a little about signs & symbols, icons & indexes and how they influence contemporary culture.

 2. The remembrance factor

 One of the best logo design principles for a brand is to create something worth remembering. It is usually once that you get the chance of deciding what visually represents the brand forever. Logos like that of Ferrari, Coca Cola, Spotify, etc. have wonderful remembrance factors.

One of the best logo design principles for a brand is to create something worth remembering. It is usually once that you get the chance of deciding what visually represents the brand forever. Logos like that of Ferrari, Coca Cola, Spotify, etc. have wonderful remembrance factors.

 3. Timeliness

 The one factor that matters a lot when your product speaks to a specific generation or audience.

Brands like Lakme, Uber, Subway have very timely designed logos that speak to the neo urban culture. It works out pretty well on the shiny billboards in a city street.

This, of course, requires a lot of conceptualization and professional assistance. Consulting the best logo design company to improve this factor is always a good investment. Logos like that of Pepsi, Instagram, etc. keep updating their logo with the generation.

 4. Utility

 What would a well-designed logo achieve if not used at all? If you have a complex logo that does not go well on your signage or a heavy one that needs most of the space on hoarding to be visible, all the branding effort is rendered useless. Moreover, it should not be underused or overused. Brands like Apple, Benetton, Woodland have utilized their logos very carefully in all of their products.

5. The ability to relate:

 Lastly, it’s the ability to relate which is the ultimate factor that makes a logo very special. 

Imagine your product having the power of sitting on the shelf and creating a sense of desire in the consumer’s mind. With a relatable logo, comes that power. Brands like Instagram, Indigo, Amazon have extremely relatable logos. So when the customers use their service and find it exactly what they expect, it’s a delight for them.